Christine Steele, founder of Blush Silks, seated beside a Blush Silks logo sign

Our Story · Brandon, Manitoba

Hi, I’m Christine.

I’m a wife, a mom to my amazing 12-year-old son, Brody, and a proud stepmom to Devan and Shelby. I’m also grateful to have their spouses, Jocelyn and Brad, as part of our family.

I’m the founder of Blush Silks, a Canadian, woman-founded small business based in Brandon, Manitoba.

About five years ago, when I was in my late 40s, I became fascinated by silk and the difference it could make in an everyday routine.

As we get older, we often begin noticing things we may not have paid as much attention to in our 20s and 30s—changes in our hair, dryness, fine lines, and the way our skin responds to the environment around us.

Living in Manitoba, with our freezing winters, dry air and hot summers, made me even more aware of how important it is to care for our hair, skin and comfort in simple, realistic ways.

That curiosity led me to Mulberry Silk—and eventually to building a Canadian, woman-founded brand rooted in research, trust and genuine care for the people who choose it.

How My Journey with Silk Began

I learned that genuine silk has a naturally smooth surface that can help reduce friction against the hair and skin. It absorbs less moisture than many traditional pillowcase fabrics, helping hair and skin retain more of their natural moisture and the skincare products applied before bed. Silk can also feel breathable and comfortable throughout the night while helping to reduce harsh hair creases and the appearance of morning sleep lines.

I remember thinking about how much of our lives we spend sleeping. If I was going to rest my head on a pillowcase for hours every night, I wanted those hours to support my hair, skin and comfort—not work against them.

But I quickly discovered that not all silk is created equal.

What began as curiosity became a genuine passion for learning. I spent countless hours researching how Mulberry Silk is produced, how its quality is evaluated, and what separates carefully made silk from products that may only look luxurious. I wanted to understand what I was purchasing and feel completely confident in the products I would eventually recommend to others.

The Beginning of Blush Silks

I did not begin with the intention of starting a business. I simply wanted to find silk products I could trust.

But after experiencing silk for myself—and realizing how confusing it could be to compare quality, terminology and pricing—I wanted to make the process easier for other people.

I wanted to offer products I truly believed in and would confidently recommend to my own family and friends.

And that is how Blush Silks began.

In those very early days, my dear friend Leanne was a wonderful source of encouragement. She helped me talk through some of my initial ideas, shared Blush Silks through social media and introduced the brand to some of its first customers. I will always be grateful for the support she gave me as I began taking those first steps.

I have also been incredibly fortunate to have the unwavering support of my husband, Kevin. He has been beside me through every stage of this journey, always willing to go above and beyond—whether that means helping me fulfill orders, making post office runs, lending a hand when things become busy, or simply being there to listen when I need to talk through an idea or a difficult day.

His encouragement, patience and belief in me have meant more than I could ever fully express, and Blush Silks would not be the same without him by my side.

We started modestly, with just three pillowcase colours and seven scrunchie colours in two sizes.

From the beginning, I wanted Blush Silks to feel personal. I never wanted it to become a business that simply sold products. I wanted people to feel confident that real thought, research and care had gone into what they were purchasing.

Every product I offer is something I genuinely believe in. If I would not sleep on it myself, wear it, give it to someone I love or confidently recommend it to a friend, it does not become part of the Blush Silks collection.

That promise remains at the heart of everything I do.

“Sometimes luxury is not extravagant. Sometimes it is simply ending a long day by resting your head on something beautiful, soft and comfortable.”

Growing with Care

Over time, Blush Silks grew beyond pillowcases to include Mulberry Silk scrunchies, sleep bonnets, eye masks and other thoughtfully selected silk accessories. We have also had the opportunity to create custom-printed pillowcases and accessories for boutiques, sports teams, fundraisers and special projects.

What began as a small idea in Manitoba has reached customers and retail partners across Canada and the United States—something I could never have imagined when I first began.

A Few Meaningful Milestones

These moments have been incredibly exciting, and I am deeply proud of them. But they are not what means the most to me.

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What Matters Most to Me

The greatest joy has always been hearing from customers.

When someone tells me that their hair feels smoother, that their silk pillowcase feels gentle and comfortable, or that they cannot imagine returning to a traditional cotton pillowcase, those messages truly make my day.

I love hearing from someone who has stopped using ordinary hair ties because our silk scrunchies feel so much gentler. I love knowing that a customer has chosen one of our products as a thoughtful gift for a mother, daughter, friend or someone else they care about.

Every order represents a real person who has chosen to place their trust in me and in Blush Silks. I never take that trust for granted.

Helping people is the part of this journey that means the most to me.

More than anything, I hope Blush Silks helps people—especially women—feel cared for.

Life becomes busy. We spend so much time looking after our families, our work and everyone around us that it can be easy to place ourselves last.

Sometimes luxury is not extravagant.

Sometimes it is simply ending a long day by resting your head on something beautiful, soft and comfortable. It is choosing something with intention and allowing yourself to enjoy a small moment of care every night.

It is a reminder that you deserve softness, comfort and a little everyday luxury too.

A Message to My Son

My son, Brody, has also been an important part of this journey. I wanted him to see that you are never too old to begin something new or pursue something you believe in.

You can begin with an idea, continue learning, work hard, make mistakes, keep going and create something meaningful. You never truly know what you are capable of until you are willing to try.

Blush Silks has become so much more than a business to me. It represents curiosity, perseverance, care and the belief that something small can grow into something meaningful when you put your heart into it.

From the Bottom of My Heart, Thank You

Thank you for taking the time to visit Blush Silks and learn a little more about the person behind the brand.

Whether you have supported me from the beginning, recommended Blush Silks to a friend, placed an order, shared one of my posts or are discovering the brand for the first time today, I am genuinely grateful that you are here.

Thank you for supporting a Canadian, woman-founded small business.

Thank you for trusting me with something I have poured my heart into.

I promise to continue choosing and offering products that I would proudly recommend to the people I love.

Christine Steele Founder, Blush Silks